How to Create a Clear, Concise and Compelling
Message so You Attract the Right Client…

Being a business owner can be difficult. It’s challenging enough finding new clients, standing out from the competition … let alone making a profit.

And according to Forbes 80% of businesses fail within the first 18 months.


Because they don’t differentiate themselves from other businesses. They don’t clearly, concisely and compellingly communicate their value proposition. And most importantly, they don’t have a TRUE understanding of their client.

That’s what I’m passionate about… helping business owners identify their ideal clients, discover their key frustrations and create a compelling message using direct response copywriting.

In fact…

My clients have generated over $1,600,000 in new sales in the past 12 months using simple copywriting strategies that are proven to work.

Here’s the thing…

Copywriting is really problem solving, intense research and using specific formulas to identify your unique message so it appeals to your target audience.

I have over 19 years’ experience as a medal winning civil engineer, and have combined my sharp analytical skills with my knowledge as a professional copywriter to analyse problems, simplify the complicated, and create a compelling message for my clients that increases leads, clients and sales.

And not only that…

Through coaching my clients I’ve discovered a common mistake. They weren’t clear on who their ideal client was and they didn’t have a message.

This discovery led me to develop my “Free Flow Lead Generator (TM)” system, which is described in my upcoming book… “F.R.E.E. F.L.O.W… How to Quadruple the Amount of HOT LEADS into Your Business.”

This system shows you how to identify your ideal audience, increase leads and ultimately convert clients.

If you’d like to find out how copywriting can help your business, then fill in your contact details in the box on the right for a free 20 minute consultation… there’s no obligation.

Recent Testimonials

Irene has been my coach since September 2013. She has guided my business through an interesting journey.  Coming from a background of no marketing knowledge whatsoever to now feeling like a light has been turned on.  

My business has gone from having a basic website to now having a website that is the envy of most of my competitors. We now also provide a Newsletter every two months to our customers.      

Irene also prepared “Clients Needs Analysis” highlighting where we needed to focus our attention. Irene is a fantastic resource of information on almost every subject and topic.   

Irene’s engineering background makes her very precise in the way she approaches situations.  

I highly recommend Irene to anyone looking to engage a business or life coach as I know that she delivers above and beyond and she can mould her skills to any type of business as long as the business owner is prepared to listen, do and implement her coaching.

Oris Squadrito

CEO / Small Business Owner, Bayside Limousines Cars and Buses, Australia

I’ve been coached by Irene throughout 2014 for my dog boarding business with one on one coaching sessions each month.  

Her coaching style suits me very much because it’s organised, it’s to the point and she follows up on past goals and affirmations… to make sure I’m on track, as well as the new things I want to implement or research.  

I’ve made a real difference to my bottom line and also to my systems within the business with the help of Irene.  

Bringing a business back to basics, as Irene did to mine, was what made the business systemised and strong and able to adjust to new staff because systems were in place.  

I look forward to working with her throughout next year and would recommend her to any business owners needing to improve their bottom line or create systems.

Wilhelmina Ford

Founder and Small Business Owner, Doggy Pause, NSW

Peak Business Strategies has on multiple occasions provided our business with the professional marketing advantage that we desired and the industry demands.

Using Peak Business Strategies ensured that our innovations and unique capabilities were presented in a format that was clear, specific and relevant to our client’s requirements.

The quality of work and efficiency was first class. I will not hesitate to work with Peak Business Strategies again. It has been an absolute pleasure and a solid investment in our future.

We couldn’t have done it without you Irene!!

Matthew Dugas

General Manager, Alligator Constructions, Australia

Irene Scott from Peak Business Strategies was very proactive and fast in creating our professional mobile website. 

We have tracked our results and know that we have picked up an additional 30% new leads from the mobile website

We are really excited with the results as without this mobile compatible website we would have missed out on the additional new leads which has now led to new clients.

Chris Kusturin

Registered Surveyor and Small Business Owner, Civil Directions, NSW