And another horse and cart trotted by

My office window looks out onto the main street. This main street passes in front of my cousin’s house, the location of my current office in Backi Monostor… a little village in Serbia. The main street carries traffic between Croatia, Serbia and Hungary. We are very...

How to Define Your Ideal Client

Do you know who your ideal avatar is? You know… the client who is excited to work with you, who trusts you, listens to you and tells other people about you. I was helping Laura, one of my clients, with her marketing campaign last week… in particular with her marketing...

What’s Your Perspective?

Have you ever woken up some mornings and felt that things are just too hard? Have you felt it would be easier to just stay in bed, pull the covers over your head and not do anything? If so, I want to share with you a true story of two of my friends. Allow me introduce...

Remember Your Birthday?

One of clients asked me the other day “Irene, how I can I engage more with my existing clients and build a relationship with them?” My answer was quite simple… …before I tell you that I want you to remember. Think back to when you were in a seminar, or lecture room...

Don’t be like Telstra

I cried the day our phones stopped ringing… Everyone loves technology, right?  Maybe you can relate to this. After 45 years in the one location, we moved… to a bright, new and large location. We planned it all. We called our clients, sent emails to tell them we’d...

Miscommunication is a funny thing

Two days ago I was delighted to sit in business class. I got upgraded (thank you Virgin!). However, the silence was disturbed by a passenger running up the aisle. He ran right past me and flopped into the first row. He knew he would be in trouble… he even looked...
What’s Your Dream?

What’s Your Dream?

One of my dreams has always been to be a teacher. In Year 10 I was invited by my favourite teacher (Mr Pryke) to teach 3 Unit maths to a class.  It would’ve been challenging enough except… It was my OWN maths class. Since then I have been a teacher to many...