And another horse and cart trotted by

My office window looks out onto the main street. This main street passes in front of my cousin’s house, the location of my current office in Backi Monostor… a little village in Serbia. The main street carries traffic between Croatia, Serbia and Hungary. We are very...

How to Define Your Ideal Client

Do you know who your ideal avatar is? You know… the client who is excited to work with you, who trusts you, listens to you and tells other people about you. I was helping Laura, one of my clients, with her marketing campaign last week… in particular with her marketing...

What’s Your Perspective?

Have you ever woken up some mornings and felt that things are just too hard? Have you felt it would be easier to just stay in bed, pull the covers over your head and not do anything? If so, I want to share with you a true story of two of my friends. Allow me introduce...